Qualitative research isn’t just about collecting data—it’s about making sense of human experiences in a way that supports decision-making. But translating research findings into clear, actionable, insights takes time, expertise, and the right approach.
I help organisations and teams make sense of qualitative data—turning it into clear insights that show what’s really going on, why it matters, and what to do next. With expertise in health research and behavioural science, I provide:
Qualitative study design – Helping you ask the right questions and design research that delivers meaningful, actionable insights.
In-depth interviews & ethnographic research – Going beyond the surface to understand real experiences, motivations, and challenges, informed by both lived experience and established theory.
Literature review & behavioral science insights – Drawing on academic research and behavioural science principles to deepen analysis and connect findings to broader frameworks.
Data synthesis & storytelling – Turning complex findings into clear, compelling insights that drive action, making research more accessible and impactful.
Facilitation & guidance – Leading discussions, workshops, and training sessions to help teams engage with research, develop skills, and apply insights effectively.
I've worked on research projects for large pharmaceutical companies, including Pfizer, AstraZeneca, Merck & Co., and AbbVie, during my tenure in market research.
Need research expertise for your next project? Let’s connect.
